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motofone - lines

the commercial represents one of the motorola´s newest and also one of the world thinnest mobile phone existing: motofone f3, with the thickness of just 9mm and carries the appropriate name "lines". matthias zentner (director) & christian tyroller (graphics) designed the graphical, almost black and white eye-catcher. the campain´s aim was to show how slim this mobile phone is illustrating it with black lines, rows using moto f3 as a model.
The actual mobile phones was sent in from mexico by the production house aca films.
the spot started airing second week in january in mexico city in a campaign with telcel ( largest mobil service provider in mexico) and thereafter thru claro, a mobile provider sister company of telcel, for the whole latin american territory

client: motorola
title: "lines"
AGENCY: Publicis AH (mexico)
CREATIVE DIR: Miguel Mendiola
PRODUCER: Chapo Corona
PROD CO: ACA FILMS MEXICO
DIRECTOR: Matthias Zentner
EXEC PROD: David Chipon
POST & VISUAL EFX: VELVET
POST PROD: Andreas Rothenaicher
cd: matthias zentner
graphic: christian tyroller
MUSIC: holger edmaier, soil records, cologne